Illinois Treasurer's Office // Invested In You & ICASH

To help create a point of discovery for programs within the Illinois Treasurer's Office and unify messaging, a new parent brand was created called Invested In You.

The brand was designed to feel trustworthy and personal, and was used across print, digital, and social media advertising implemented for a variety of services—including the ICash unclaimed property program.

Branding and advertising for: Kivvit