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Kivvit // Common Justice Branding & Social Media
Ever After is a series of events created to provide stories that reframe the narrative that incarceration equals justice, and raise awareness for Common Justice's alternative-to-incarceration and victim-service programs.
Kivvit was tapped for the creation of the main event branding and social media graphics. I designed the logo to feel hopeful, strong, and forward-looking. The E in After is reminiscent of prison bars or old uniform stripes but is transformed in this context to symbolize equity. The social media graphics contained quotes from both survivors as well as incarcerated individuals to help continue the many narratives expressed throughout the campaign.
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